82% of marketers send emails with subject lines of 60 characters or less. Writing content shouldn’t take a lot of time. Do not assume that there’s no way to urge shoppers to complete purchases, or that any efforts to do so will be too difficult. If the subject is technical, new or foreign you also need a good 10 mins to collect some facts and double/triple check some facts. Of the 1,000 emails we analyzed, we found that emails have 434.48 words on average. The study noted that making progress in engagement levels can provide significant returns. Most professionals have resorted to one of two extreme coping mechanisms as a last-ditch attempt to survive the unending onslaught: at one end, there are the inbox-zero devotees who compulsively keep their inboxes clear, and, at the other, there are those who have essentially given up. Most people deal with this by creating folders for various subjects or people or types of messages and archiving accordingly. #emailmarketing. This works out to 25 cents per word. Do most people expect a response within that time frame? However, the growing number of emails may also make it harder for you to make you messages stand out. Highly personalized emails could get even better responses. While we don’t doubt the truth in this finding, for the purposes of calculating time savings, we use the much more conservative results of a Loughborough University study, which found that it takes 64 seconds for people to return to work at the same rate they left it. What Does This Mean for Marketers? But is it email that people WANT or email that people TOLERATE? However, Litmus performed an analysis of emails during the first half of 2018 and found that Gmail and iPhone are the two most popular email clients by far, and that was also true at the end of 2017. Adobe took a closer look at how white-collar workers use email and discovered that they spend an average of 2.5 hours checking their personal inboxes at work and even more time dealing with work-related emails. On average, professionals check their email 15 times per day, or every 37 minutes. If people checked their email hourly rather than every 37 minutes, they could cut six email checks from their day. What impact would that have? So on averege, I count the time to write the piece itself + time edit everything. Reading and processing irrelevant emails costs us 8 minutes per day: According to data from Sanebox, 62% of all email is not important and can be processed in bulk. What Does This Mean for Marketers? More than two out of every three Millenials said they influenced their decision to buy at least some of the time. #emailmarketing, 56% of emails get read on iPhones or in Gmail. This approach may seem nonsensical for certain messages, like ones that require a delayed response. How To Write Perfect Blog Posts (With Timings) Do Your Research! Publishing an article in an academic journal can be a frustrating process that demands a substantial commitment of time and hard work. This article will highlight best practices and walk you through an effective business email, step-by-step. Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, 13 Email Marketing Statistics That Are Shaping 2019 and Beyond. For starters, move every email out of your inbox the first time you read it, so you don’t run the risk of re-reading it later, thus wasting time. Instead of filing e-mails you want to keep in multiple folders, use just two:  One for e-mails that are just “reading” and don’t require a response, and one for e-mails that require a response. But 28 percent of our time—that’s 13 hours in an average workweek—is still a whole lot to spend writing and answering emails. During the workday, respondents reported spending an average of 209 minutes checking their work email and 143 minutes checking their personal email, … #emailmarketing, 68% of millennials say promotional emails have influenced their purchase decisions. It tells us that a 37-choice decision is five times slower than a two-choice decision. Exclusive data for you this week -- this fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time. Many beginning freelance writers only consider the time to write the piece, and not the research, revision, or editing, which can add hours to the amount of time you're working on a project. For example, you can emphasize how people could miss out on special offers if they don’t provide their most current email addresses. Rather than being discouraged by what may seem like a low open rate, realize how important it is to target subject lines to your audiences, and segment and personalize them as much as possible. As such, you don’t necessarily need to wait to send non-work-related emails outside of business hours. And 30 per cent of that time, the emails are neither urgent nor important. They might think the shipping costs are too high or not want to create accounts to finish the checkout process. AWeber analyzed 1,000 emails from 100 top marketers to determine how experts send emails. Why not have zero folders? Turns out 15-20 seconds was the average. Those referred customers are extremely valuable for marketers. It indicated that 66% of respondents said improved email marketing engagement was their top priority. The research cited above also revealed that referral programs cost up to 90% less than traditional forms of marketing. For the average full-time worker in America, that amounts to a staggering 2.6 hours spent and 120 messages received per day. People referred to loyalty programs spend an average of 13% more annually. It highlights the need to be realistic and remember that email marketing best practices guarantee that people will read the emails they receive. For example, Windows Outlook users can file emails by pressing control + shift + v and then selecting their desired folder from a list (in G Suite, users can just press “v” and then select the desired folder). The research also showed that consumers often use their various email accounts for well-defined purposes, such as communicating with friends and family or buying things online. But it does depend on what's being written. But writing GREAT content does take a lot of time. Full inboxes waste 27 minutes per day. It should be treated as such and moved out of the inbox and onto a to-do list. Concerning Gmail, understand the internal features that people with Gmail accounts could utilize, such as the Snooze function, which temporarily removes emails from users inboxes. Bloggers are publishing longer posts these days-and spending more time writing them. Often, a person who’s signed up for a loyalty program gets even more perks for referring their friends. And, if people go to their inboxes 15 times per day and spend just four seconds looking at each email (the time it takes to read the average preview text) and re-reading only 10% of them (an estimate based on the number of messages that fit on average computer screen), they’ll lose 27 minutes each day. It’s worthwhile to dig into the data and figure out the best ways to send targeted emails based on habits, past purchases or other aspects that match consumers. #emailmarketing, 66% of marketers cited improved engagement as a top priority. To calculate the time saved by dropping from 37 to two folders, we use Hick’s Law, a psychological principle that describes the mathematical relationship between the number of choices and decision-making time. This website uses cookies to ensure you get the best experience on our website. We need at least one so we can get emails out of our inboxes. That’s a rapid rate growth for an already high volume of emails. And it may feel very uncomfortable to those who are accustomed to being on top of everything that comes in and responding within minutes. The return on investment for #emailmarketing is 38 to one. According to a study by OrbitMedia, bloggers are taking more time than ever to write a blog post. It’s crucial to create email subject lines and body content that are relevant to users. It’s crucial to ensure subject lines don’t get too lengthy. Turn off notifications and schedule time (about 5 to 8 minutes) every hour to check email. Average number of words per email was 20, 27 and 60 respectively. On average, people create a new email folder every five days and have 37 on hand. Etiquette, style, and format are essential to writing emails that get results. Email has become the bane of the 21st century workers’ existence, but by implementing just these five practices, email can once again become a tool for effective work: It’s time to leave our habits and intuition behind and fall in line with what the research shows, so that we can put hours back in our week and finally get our email under control. As such, do not give up on marketing campaigns too early if they don’t generate immediate high returns. The average professional spends 28% of the work day reading and answering email, according to a McKinsey analysis. To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe. I have always considered the normal time to write a 500 word article 1 hour. Fortunately, emerging technologies like artificial intelligence (AI) could help you accomplish that goal. Additionally, give consumers incentives for keeping brands in the loop when creating new email addresses. Matt Plummer (@mtplummer) is the founder of Zarvana, which offers online programs and coaching services to help working professionals become more productive by developing time-saving habits. But about 40% of people expect a response in about an hour. Bridal Guide pays $1,000 for a 2,000-word article, for $1 per word. What Does This Mean for Marketers? The B2C campaign was a product promotional email with relatively little copy and a dozen product images. These work by either providing users with a unique email address they can forward/send emails to for automatic conversion into tasks, or enabling users to add emails to a slimmed down version of the to-do list app embedded in their email application. More specifically, referred loyalty program participants spend an average of 13% more per year than non-referred people, according to National Retail Solutions. #emailmarketing. #emailmarketing, The average email open rate across all industries is 20.81%. Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. At the time of writing, you get $100 per article. If you get up to five published articles, it goes up to $200 per article. The prominence of the iPhone in these findings drives home the point that a growing number of people like to read their emails on mobile devices. Doing that should reduce the chances that people will get annoyed by the marketing emails that land in their inboxes. Search is the fastest way to find old emails, but full inboxes cost us time for another reason. The average person opens 20% of “permission mailers” (e.g. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. The foundation of writing a good blog post is research. We have found that most people require only two: one for emails that you we read when they hit the inbox but which also require further action (what we call “Archive”) and one for emails that we might want to read at a later date (what we call “Reading”). For the small portion of people who do no archiving, these savings will be a bit more modest (more like 22 minutes) because they will need to start spending five minutes each day archiving emails in order to clear out their inbox. But this approach — clicking on folders to find what you need — is 9% slower than searching with keywords, or 50% slower when compared with searches using common operators (e.g., “from:connect@zarvana.com”). 434 words takes approximately 3.3 minutes to read. Email-based loyalty programs are popular ways to get people to support their favorite brands and get rewarded for it. Many have argued that there is no longer a reason to move emails out of the inbox because the search functionality of the common email applications is powerful enough to make finding one message among hundreds or even thousands easy. This means always archiving or deleting emails after reading them the first time. Our team at Zarvana — a company that teaches research-backed time management practices — set out to see if there is a data-supported way to reduce the 2.6 daily hours spent on email without sacrificing effectiveness. In either case, he antidote is the single-touch rule. That’s not surprising since many email service providers don’t show full subject lines longer than that. Emails enter their inbox and remain. Many marketers agonize over how frequently to send emails. Nevertheless, establishing a record of publication is essential if you intend to pursue a career as an academic or … Instead, carry out detailed research to see which factors are most likely to engage their audiences. However, it found that for all sectors, the average open rate is 20.81%. All rights reserved. Without a conscious clear-out plan, the backlog keeps building. Just be aware that people may only skim those emails — not take action with them — before they leave work. The difference is critical, and our brand-new, eBook shows how to do it right. Every writing job is different... @DorisandBertie Anyone who doesn't write would probably say "too damned slowly". Long Answer: For the long answer, we need to look at how to write a blog post step-by-step, and divide that time up appropriately. Moreover, the majority of people check personal email accounts before they get to work, and some even do it before they get out of bed. At the time of publication, Politico pays $500 flat for articles in the 2,000-word range. The following examples will give you an idea of how payment can range. Implementing these practices can help make e-mail a much more effective tool for getting work done. You could emphasize urgency for limited-time offers to discourage people from using that function. You should also keep in mind that when people view content on their mobile devices, they may find long subject lines frustrating due to the small screen size and the other material shown to them in that limited space. Yeah, you’re sending email. No. You pitch an article idea by writing the article idea, along with the five subtopics under the idea, a full column, and the information. But most who try it find that their rapid response times have been unnecessary. Research, first draft writing, editing, and rewriting are all part of the writing process. Another is email/to-do list integrations. Sending an email that says something simple like, “Hey, looks like you forgot to do something” could help shoppers decide that they want their items after all. Sending emails as often as daily is not always a bad thing, as 32% of people responding to the poll from the Manifest said they sent emails every day. 73% of email marketers send emails at least weekly. Copyright © 2020 Harvard Business School Publishing. #emailmarketing, More than 347 billion emails will be sent and received by 2022. A 2018 study from Adestra and Ascend2 profiled some of the primary trends in email marketing engagement. The tendency for people to have more than one email account is increasing even more than the global email usage rate. Set up automated filtering for newsletters you actually use, unsubscribe from those you don’t, and block spam and other emails that keep coming after you’ve tried to unsubscribe. Fluent found that promotional emails were 10% more effective at inspiring millennials to take action compared to emails sent to older age groups. Researcher Sophie Leroy from the University of Washington describes what happens: “As I am still thinking about Task A while trying to do Task B, I don’t have the cognitive capacity to process those two tasks at the same time and do a perfect job on both.”.