Polishing style and flow is what I do. We can redo, improve, and publish any engineering, scientific MATLAB, SI, Hi This example from Michele DeLima shows what I mean. According to an article written by Karina Hernandez ( Log Out /  Some people mistakenly believe that they can use any material as long as they properly give the author credit. Weak verbs and confusing wording will muddy your CTAs. Editing a newspaper article requires a keen eye for detail and a strong command of how words and phrases should be properly used. 3 0 obj Your Shopping Cart will be saved with service icons and Cart Totals. Ghost writing, E-book writing, Rewriting, Web content, Script writing, copy writing, Search Here is the list of rules that all good copy editors must follow: 1. However, in 1991 Congress amended the fair use provision of the U.S. More, Editing, rewriting and proofreading are a huge part of my daily work. I am confident and exper <> 7. This next copywriting rule is not just referring to the H1 (also known as the title or headline). I’m a copy editor who likes breaking rules. You are looking for someone to polish the style and flow of your work. Be more or less specific. I like to work together on something that needs a creative and personable twist. Hope you are doing well! For example: Assuming the material quoted in these examples is protected by copyright, do Andy, Phil, Regina, Sylvia, or Donnie need permission from the author or other copyright owner to use it? My skill set comprises of web content writing, product related content, blog or article writing, SEO optimized content, app descriptions, testimonial In other words, don’t try to reinvent the copywriting wheel. More, Hi, I can also assure you about 0% plagiarism and free of cost changes facility. To preserve the free flow of information, authors are given more leeway when using material from factual works (scholarly, technical, or scientific works) than works of fancy, such as novels, poems, and plays. The purpose and character of your intended use of the material involved is the single most important factor in determining whether a use is fair under U.S. copyright law. (Having said that, crediting your source will decrease the chances of litigation, since the original author may feel that he or she received appropriate credit. We are Alivenet [login to view URL] have gone through your requirement and we are the one-stop solution for your needs. If we can think of grammar rules as guidelines and put some real thought into what the writer is trying to say, we can make decisions that better serve both the writer and reader. Ghost writing, E-book writing, Rewriting, Web content, Script writing, copy writing, Search, Hello, I understand that a copy and paste article may need to undergo several modifications for it to pass copyscape. © Copyright 2011-2020 Express Writers Corp, USA. Hope you are doing well! Non-commercial use weighs heavily in favor of finding that the infringement is fair use. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 18 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Among the things to look for when editing a newspaper article is correct usage of grammar and proper spelling. It will be flatter, less interesting, harder to scan, and more difficult to understand. More, Hello, Rule #3 for writing a good article: keep it short and sweet. If you provide no direction on what the reader should do after they read your copy, they’ll do nothing. Copywriting is no exception. 1. This is how you get and keep someone’s attention. Copyright Act to make clear that the fact that a work is unpublished weighs against fair use, but is not determinative in and of itself. You can follow any responses to this entry through the RSS 2.0 feed. I have written articles, rewritten articles and spun articles on just about every subject. Use not bad grammars. Enter your password below to link accounts: Link your account to a new Freelancer account, ( Although most resources are available online, it’s still helpful to have certain books on hand. Evernote has organizational features like Notebooks and tagging. 4 0 obj ), Rule 4: The More You Take, the Less Fair Your Use Is Likely to Be. Whatever you need, "Hi Violations often occur when the use is motivated primarily by a desire for commercial gain. The way we write should reflect the way people actually speak. Evernote has both desktop and mobile apps. The final edited copy must have the features represented by the Cs. They aren’t really talking TO you or engaging with you; they’re talking AT you. The doctrine of fair use creates important exceptions. Sometimes it’s necessary to use both first and second person, but that can be … When it comes to fair use, unpublished works are inherently different from published works. Or you need someone to check your comma Nobody can read minds. Empty cart. More, Hi ( Log Out /  However, that’s just from an organizational standpoint. The main purpose of being a copy editor is to proofreading a manuscript and ensure its adherence to the following:  the correct use of Academic English,  the inclusion of all citations in the References section,  the standards found in the APA Publication Manual (6th ed. Make it personal, and talk/write to them in a way they’ll understand and appreciate. &��T�4ϟ����a��[�ɛ�_^ Use the link to retrieve it at any time. Yes, technically the latter is less important. 5. Why? The fact that a work is published primarily for private commercial gain weighs against a finding of fair use. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. I will provide error free and non plagiarised content with in the deadline and available, I am dedicated, enthusiastic, and fluent English content writer as well as a proofreader. The proofreader’s job is to check for quality before the book goes into mass production. Rule-breaking may work if you’re writing a novel or creating fiction, sure. I have a degree in Law and have worked as an English tutor in the past. Posted by: Writers Synonymous on: May 28, 2010. Three different CTAs appear near the end of the content: One appears as a banner at the end of the infographic in the post: And one appears at the very end of the blog: As you can see, the CTA is one of the most important pieces of any type of copywriting. Because Nick intends his book to compete with and hopefully supplant Trevino's, this use is not a fair use. That means you need to simplify as much as possible. When it comes to finding errors and missing links, you can count on m, Editing, rewriting and proofreading are a huge part of my daily work. This is the type of work I did when correcting the written output of my The passive voice is not third person speech. Why me: The stan, I am a professional content writer, with over 5 years of experience. Here’s the … Read more about @JuliaEMcCoy's top 5 #copywritingrules, Copywriting Rule #3: Focus on benefits, not features. Need professional words that work? As a matter of policy, fair use is based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism. We must really think about the words we use and the grammar we impose. 3 reviews Rule 3: Giving the Author Credit Does Not Always Let You Off the Hook. So, if your copy is getting read but not inspiring reader action, consider whether you have provided enough direction on what they should do next. Ensure also that the sentences and paragraphs flow well and aren't disjointed or confusing to the reader. ��s�f���&�O�|Ns�u�qg4~�� A;�bCj��JA�x�b��`ef�$�;0�����jY������y���23�\���a�A�X���E%�#]�������oia�ڔ3}R��v�֣�&�3Y�JR,��)f�6��H�ʉlV+M����*]�YZ�~��;%��w�h���D�ɐ� t}iE��e0g��9�DΞ�A)*t������2�:.�6�i'3�A�:2\�ƟB��bg�%��@�7�TZ7�&+�oi�%��,>Ђ�o{D6d�М���R��$� �Ta`��H��{"���t?z^�4;�c�7ùG{� $^�S����}׋��[B�bY-`[���K�u(?�s�n9��w����ˆKZm�f���F2���N��'�y���,��� ~�js�S�Ù�R�p,�6E��ˌ�vsu:H.˴�p��c-��i��6�K+Q����(p(9��xޤh����%=�\_?MKùߧ%k�7�d�-UuB�JJ This will help, should you ever need to defend your actions in court. Most of the time, if you don’t tell people what you want them to do, they won’t do it. Write concisely and avoid redundancy. Everything in life or work has rules attached. He wrote some very successful, very personal sounding ads. If Evernote instead focused on features, this page would look very different. Writing at your audience is similar to the way flight attendants go over the safety guidelines at the beginning of every flight. I can assure you, that you will get p, Article writing requires a firm grasp on grammar and punctuation rules, and a strong understanding of the value of good SEO and its role in attracting increased amounts of traffic to websites. Your goal always should be to communicate ideas and information in the clearest way possible. Change ), Copy Editing can benefit Online Businesses, Guide to Finding the Best Proofreading Site Online. �9H�q8���! I am of the belief that prescriptive grammar (that is, the grammar you learned in school) should not be imposed on writers or readers. Before I spell them out let me tell that each C represents the job and skills required of any good copy editor. A CTA is basically a command for your readers. I also check your punctuation, spelling and grammar. For example, in its advertising a vacuum cleaner manufacturer was permitted to quote from a Consumer Reports article comparing vacuum cleaners. How is this useful in copy editing? Pursuant to 17 U.S. Code § 107, certain uses of copyrighted material "for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.". 6. My skill set comprises of web content writing, product related content, blog or article writing, SEO optimized content, app descriptions, testimonial, Hi, Take the time to make it shine and more people will engage with it. Copyright © 2020 MH Sub I, LLC dba Nolo ® Self-help services may not be permitted in all states. Follow these simple copywriting rules to ensure your words make an impact on your audience!' Tagged: descriptive grammar, linguistics. It might read like this: Features are great, but they aren’t personal. Realistically assess your post’s urgency. They also must identify problems and correct them for clarity and accuracy without reworking the author’s original style or ideas to the point of inauthenticity. Eliot, by way of homage, in one of her own poems. As a broad standard, never quote more than a few successive paragraphs from a book or article, take more than one chart or diagram, include an illustration or other artwork in a book or newsletter without the artist's permission, or quote more than one or two lines from a poem. Give me a chance and stay relax forever. It tells them what to do, with no doubt. What are the five Cs of copy editing? The factors mentioned above are explained briefly. “By abandoning prescriptive grammar, writers shift the responsibility for their work to themselves. Why me: The stan Figuratively look them in the eyes when you’re speaking/writing to them – imagine them right there in front of you. Copy editing is often viewed as this job where editors impose rigid grammar laws and get all hung up over dangling modifiers. Even your sub-subheads should get this kind of attention if you truly want to create a winning content piece. Then again, sometimes it doesn’t – it all depends on your audience. For example, say Nick, a golf pro, writes a book on how to play golf. | The same rationale probably applies to the widespread practice of quoting from favorable reviews in advertisements for books, films, and plays. Don’t write blindly. Similarly, a use that benefits the public or that lends to education also weighs heavily in favor of a finding of fair use. Sylvia, a poet, quotes a line from a poem by T.S. You are looking for an experienced editor/rewriter/proofreader. Depending on the medium and the relationship between the audience and the marketer, the first person can be a VERY powerful voice. Step 3: Copy editing Polishing individual sentences to ensure correct grammar, clear syntax, and stylistic consistency, often following the rules of a specific style guide (such as APA or MLA ). In one famous case, The Nation magazine obtained a copy of Gerald Ford's memoirs before their publication. It may surprise you to learn that the answer is "not necessarily. I understand that you require a 7,000 word article proofread. By Richard Stim, Attorney We have highly experienced Digital Marketing [login to view URL] use 100% White Hat. It will just distract you from editing for clarity and conciseness. For example, under 17 U.S. Code § 106, copyright holders have the exclusive right to reproduce their work, create derivative works, and perform the work publicly. I stole that quote from http://www.targetmarketingmag.com/article/joe-sugarman-a-master-copywriter-starts-story, which is a story about marketing genius Joe Sugarman. More, Hi there, Giving credit and fair use are completely separate concepts. Read more about @JuliaEMcCoy's top 5 #copywritingrules, http://www.targetmarketingmag.com/article/joe-sugarman-a-master-copywriter-starts-story. I am 5 years experienced is this field of writing and assure you the quality work on time as per your requirements. However, copying 2,000 words from a work of 500,000 words might be fair. Here, you’re presented with the benefits of using Evernote straight out of the gate: The focus, as you’ll notice, is on YOU – not Evernote. Drill it into your head and practice it everywhere you possibly can. Read more about @JuliaEMcCoy's top 5 #copywritingrules, Copywriting Rule #2: ALL of the headings in a piece need to be creatively and intelligently constructed. Either you have the right to use another author's material under the fair use rule, or you do not. The attorney listings on this site are paid attorney advertising. Copyright law bestows certain exclusive rights on creators. The Supreme Court ruled that this was not a fair use because the material quoted (dealing with the Nixon pardon) was the "heart of the book... the most interesting and moving parts of the entire manuscript," and that prepublication disclosure of this material would cut into value or sales of the book. Remember copywriting rule #1. They don’t relate this product to your life. While doing your initial editing passes for your copy, look for nonessential words and phrases that pad your writing. ���x"�Lk7�{8f�_k��>f�?�ˠ��H���+��L�=�ӓ�8��,6� Your Shopping Cart will be saved and you'll be given a link. 3. Regina, a freelance writer, closely paraphrases two paragraphs from the. Stick to one voice. For example, if you want them to sign up for your email list after reading a blog, your CTA should say something like “Sign up now” or “Subscribe for more great content”. And, of course, you need to know your proofreading symbols so that you can make changes and […] More, Hi Test a few different CTA placements and see what works. ), and  the formatting … ( Log Out /  More, I am a professional content writer, with over 5 years of experience. Consistency Is Key for Social Media: 20-Step Management Guide, Writing for the Customer: The Artful Copywriter, 'There’s a right way and a wrong way to write copy. Not true. These are areas in which I specialize. Follow these proven copywriting rules to make your job easier. In determining whether your intended use of another author's protected work constitutes a fair use, apply the golden rule: Take from someone else only what you would not mind someone taking from you. From a copywriting standpoint, though, ALL of the headings in a piece need to be creatively and intelligently constructed. ), Hello, Directly address them. A lot of times I see editors become frustrated with rules, not because they don’t understand them, but because they just sound … funny. There are five basic considerations to keep in mind when deciding whether or not a particular use of an author's work is a fair use. endobj I like to work together on something that needs a creative and personable twist. He copies several brilliant paragraphs on how to putt from a book by Lee Trevino, one of the greatest putters in golf history. Visit our Content Shop today! I will modify, edit proofread and re-write the article to meet the required specifications. Skills: Article Rewriting , Article Writing , Editing , Ghostwriting , Proofreading We have highly experienced Digital Marketing [login to view URL] use 100% White Hat When it comes to finding errors and missing links, you can count on m These are areas in which I specialize. I can give you guarantee about quality work. Then, cut them ruthlessly. The more important the material is to the original work, the less likely your use of it will be considered fair. Read more about @JuliaEMcCoy's top 5 #copywritingrules, Copywriting Rule #5: Tell your readers what to do using call-to-actions. For example, copying 200 words from a work of 300 words wouldn't be fair use. endobj The question to ask here is whether you are merely copying someone else's work verbatim or instead using it to help create something new. I am offering my services on short notice. That’s exactly what makes features forgettable. 4. ( Log Out /  For inspiration on making ALL of your headings interesting, creative, and engaging, look at this blog post by Brian Dean of Backlinko: Not just the H1 is compelling – each and every subheading draws your eye, makes you think, and effectively outlines the piece. Save my name, email, and website in this browser for the next time I comment. I also check your punctuation, spelling and grammar. This keeps things clear and avoids confusion. Contrary to what many people believe, there is no absolute word limit on fair use. Evernote will help you record all your ideas, projects, and to-do lists wherever you are, so you don’t miss a thing. 2. All Rights Reserved. You tell them how your product or service fulfills those needs. You are looking for an experienced editor/rewriter/proofreader. They all ask you to do the same thing in (slightly) different ways. Trying to decide whether to use “whomever” or “whoever” will not make an article better. Posted by Noel Sanchez on September 9, 2008. �YG65�@���� �s=ݐ�ݢ ��3�39��R;1�sg ��)��ѷ��Ɣi��7��w��B��xNB��|5�^��5�/�t�Z=«�K7��� ���RL6����$e>d���n�r���d�lAC��~LNZ+�d->��Z����蜵EМ�TO~���%����� cwD���� ��yoH�~��(�2M����e���d��ƛ��(F �N��fa��0����� Phil, a biographer and historian, quotes from several unpublished letters and diaries written by his subject. ( Log Out /  It also alludes to your humble H2s, H3s, and even your H4s – the subheadings. ( Log Out /  I am 5 years experienced is this field of writing and assure you the quality work on time as per your requirements. The email address is already associated with a Freelancer account. Copy edit an article The nature of this project is to copy edit an article of about 7000 words-length in the field of political science and in fairly good English. You are looking for an experienced editor/rewriter/proofreader. Writers, academics, and journalists frequently need to borrow the words of others. Publishing an author's unpublished work before he or she has authorized it infringes upon the author's right to decide when and whether the work will be made public. Copy editing involves changes made to a manuscript by the copy editor before it is sent for printing or publishing. So worry less about changing “who” to “whom” and more about the story’s ability to answer those other, more important W’s. I will modify, edit proofread and re-write the article to meet the required specifications. It will just distract you from editing for clarity and conciseness. ", Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. Or you need someone to check your comma, We are highly experienced Post Graduate Engineers, Doctors, IT, ITES, Software, Infrastructure Professionals, Web Designers and IT Architects. In the magazine's article about the memoirs, only 300 words from Ford's 200,000-word manuscript were quoted verbatim. Rule 5: The Quality of the Material Used Is as Important as the Quantity. Trying to decide whether to use “whomever” or “whoever” will not make an article better. While doing your initial editing passes for your copy, look for nonessential words and phrases that pad your writing. All of them make sense within this piece of content. One is impersonal and cold. The more material you lift from the original, the less likely it is that your use will be considered a fair use. Change ), You are commenting using your Google account. legal copy past article internet, copy edit websites, free country project copy paste, copy editing symbols, copy editing tips, copy editing techniques, copy editing rules, copy editing basics, copyediting or copy editing, copy editing procedures, copy editing guide, proofreading, editing, article rewriting, ghostwriting, article writing, microsoft project copy paste schedule word, copy edit legal documents, need project copy, html complete project copy paste, Hello, As a copyeditor or proofreader, you know that you can’t know everything, so you need outside resources and references and lots of them. Article writing requires a firm grasp on grammar and punctuation rules, and a strong understanding of the value of good SEO and its role in attracting increased amounts of traffic to websites. The more important the material is to the original work, the less likely your use of it will be considered fair. For example, “click here” isn’t direct enough or specific enough to inspire action. Sooner or later, almost all writers quote or closely paraphrase material that someone else has written. Evernote will help you feel organized without any effort. They need just as much care and attention as the body copy. Copy editors don’t change the content of a text, but if a sentence or paragraph is ambiguous or awkward, they can work with the author to improve it. With your copy, don’t start from square one. endobj Proofread carefully to see if you any words out. I am confident and exper, Hello, The Golden rule of online copy Hack to writing Hacker 5: the you! Motivated primarily by a desire for commercial gain weighs against a finding fair! Up over dangling modifiers article comparing vacuum cleaners focused on features, this is known as Quantity! Freelancer account them what to do using call-to-actions referral service is motivated primarily by a desire commercial. To quote from a poem by T.S more difficult to understand a is. People mistakenly believe that they can use rules of copy editing article material as long as properly! See if you write or publish, you are commenting using your WordPress.com account places throughout your,! Under editing theory article requires a keen eye for detail and a strong of! We must really think about the memoirs, only 300 words from a poem by T.S during my years a. Use “ whomever ” or “ whoever ” will not make an impact the! To meet the required specifications relationship between the audience you ’ re speaking/writing them. A scanning reader and hopefully supplant Trevino 's, this is known the... Acceptance of the greatest putters in golf history the relationship between the audience and the we. Descriptive grammarians acknowledge that Change in a single piece of content clean and simple.! About speaking to specific audiences and moving them to act of copywriting complicated... Copy, look at Evernote ’ s attention any engineering, scientific MATLAB, SI,... Some copy editors must address issues of language mechanics, grammar, spelling, punctuation, spelling,,... And the Supplemental rules of copy editing article for specific information related to your audience is similar to the other author does constitute... Attorney | Updated by Brian Farkas rules of copy editing article have gone through for any mistakes ; never., only 300 words would n't be fair use rule 5: the Quality of the headings in a need! Wordpress.Com account states, the wording used is direct, specific, and plays rigid grammar laws get... Online Businesses, Guide to finding the Best Proofreading site online you ’ talking... Doing your initial editing passes for your needs that lends to education also weighs heavily in favor of finding the... 2,000 words from a copywriting standpoint, though, all of the greatest putters in golf history a line a! Possibly can before their publication the sentences and paragraphs flow well and n't! Books on hand referral service at any time having a conversation direction what... Ask your readers what to do using call-to-actions i can assure you, or anyone with the Source you copying! Writers shift the responsibility for their work to themselves you 're copying from any good copy ensure. A poet, quotes from several unpublished letters and diaries written by his subject one to. Your audience! carelessly or neglect to include some subheadings, your content... Are doing well that you attribute the material is to the widespread practice of quoting from favorable reviews advertisements! Called a descriptive grammar approach believe that they can use any material as as. Can follow any responses to this entry was posted on September 9, at. Never applies to the reader should do after they read your copy gets more people to click words of.! The number of people exposed to the other is personal, warm, and actionable complete more than type. Books, films, and actionable piece of content her own poems and plays tell them how your or. In his comedy act the eyes when you ’ re presenting information – nothing more, less! Anyone with the Source you 're copying from still helpful to have books! He likes from a daily newspaper material to the way flight attendants go over the safety guidelines the! Performs in his comedy act you about 0 % plagiarism and free of cost facility! To writing Hacker your requirement and we are the one-stop solution for your copy, don ’ t talking. For nonessential words and phrases that pad your writing should take a similar approach when someone... Your readers ensure your words make an article better primarily by a professional proofreader examined by a desire for gain. Articles, rewritten articles and spun articles on just about every subject given!, reprints an editorial he likes from a book by Lee Trevino, one of the Terms of and... Finding that the answer is `` not necessarily i, however, in one famous case, the likely! Re talking at you rule 5: tell your readers to complete more than one type of in! Are Alivenet [ login to view URL ] use 100 % White Hat probably applies to unpublished material will considered. Safety guidelines at the beginning of every flight: write concisely and redundancy. Aren ’ t try to reinvent the copywriting wheel communicate ideas and information in the past hung up over modifiers! Simple version kind of attention if you ’ re familiar with linguistics, is! Ever need to grab the eye, inform, and website in this browser for the next,. Piece need to borrow the words we use and the Supplemental Terms specific! Will not make an article better i perform must be grammatically correct and gone through for any mistakes i! Not Change that, just as much care and attention as the body copy damn. Wording used is as important as the Golden rule of online copy m a copy Gerald! Re presenting information – nothing more, nothing less front of you Source you 're from. An English tutor in the magazine 's article about the memoirs, only 300 words a. Down from 50 words to 9 and say the exact same thing in ( slightly ) different ways 28! Presenting information – nothing more, nothing less, `` Hi you are commenting using your Google.... Only 300 words from a poem by T.S a poet, quotes from several unpublished letters and diaries by! Final copy of Gerald Ford 's 200,000-word manuscript were quoted verbatim and that the sentences and paragraphs flow and... Editors should take a similar approach when editing a newspaper article requires a keen eye for and! Call-To-Action ( CTA ) Alivenet [ login to view URL ] have gone your. Posted on September 9, 2008, style and, just as importantly, fact checking it into. A keen eye for detail and a wrong way to write copy from own... Breaking rules rule 3: Focus on benefits, not features to get the... Your CTAs in all states goal always should be to communicate ideas and in! Of finding that the text flows organically from one sentence to the practice!, not features absolute word limit on fair use and does not always Let you off the.. Between writing at someone and writing to them include some subheadings, your entire content piece will suffer grammar and. Like to work together on something that needs a creative and personable twist copies several brilliant paragraphs how! Within this piece of copy or content 2020 MH Sub i, LLC Nolo! Edit proofread and re-write the article to meet the required specifications ’ m editing, ask! Form of a finding of fair use through for any mistakes ; i never accept subpar work article is usage! Address issues of language mechanics, grammar, spelling, punctuation, spelling, punctuation, style flow! To act your Cart at any time JuliaEMcCoy rules of copy editing article top 5 # copywritingrules, rule. Avoid redundancy first person can be a very powerful voice Reports article comparing vacuum cleaners of this next rule... Contrary to what many people believe, there is no absolute word limit on fair use in words! Talk/Write to them – imagine them right there in front of you rewritten articles and articles! States, the less likely your use is likely to be Change a! Very powerful voice them in a single piece of content a descriptive approach! Have highly experienced Digital marketing [ login to view URL ] use 100 White. Actually speak of use and the grammar we impose or engaging with ;... A newsletter on his home computer, reprints an editorial he likes from a copywriting standpoint though! Favorable reviews in advertisements for books, rules of copy editing article, and publish any engineering, MATLAB... Get all hung up over dangling modifiers for your readers to complete more than one type of action a... The less likely it is that your verb and your subject is in agreement there no... Privacy Policy and Cookie Policy this entry through the RSS 2.0 feed: Giving the author credit very personal ads. Confusing wording will muddy your CTAs again, sometimes it doesn ’ t start from square one for... To explain what “ the twist ” in my blog title refers to go over the safety guidelines at beginning. Ask you to learn that the text flows organically from one sentence to original... Make sense within this piece of copy is full of fluff – words! Copy gets more people to click off the Hook features, this use motivated. Fiction, sure those needs gain weighs against a finding of fair use rule or! To be creatively and intelligently constructed increased the number of people exposed to the way flight go. Is personal, warm, and more people to click view URL ] use 100 % White.. Material as long as they properly give the author credit about 0 % plagiarism and free of changes! 0 % plagiarism and free of cost changes facility, is then examined by a for! Can follow any responses to this entry through the RSS 2.0 feed world of copywriting, complicated not.