This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff. 342 Lambton Quay You will then receive a course confirmation email approximately one week prior to course commencement. I would recommend higher ed content managers and writers to take this course. It's given me the confidence to show and help guide my colleagues. Amy Hartwig, University of Michigan-Flint. I'd absolutely recommend this course! Contact us to talk about your training needs. Students will understand the importance of audience engagement and have the tools to make your content work not just for the reader but also in ways that enhance the chances of your content being seen by your intended audience. Wifi enabled laptop or tablet if possible. This course also was recommended to me by one of my colleagues who had previously taken it. Classes are held on Tuesday and Thursdays. But each week's lesson gave me greater proficiency and skill in my work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. The Web Lab workshop is a great place to start.’ Don Long, Lift Education ‘A fantastic course. Log in or sign up for Eventbrite to save events you're interested in. She served as the Director of Web Services and Digital Marketing for Public Affairs at WKU until the summer of 2019, when she began serving as the Executive Director of Marketing and Public Relations for Med Center Health, a system of six hospitals and subsidiaries in Southcentral Kentucky. I was worried the course wouldn't be applicable to me since I'm not recruiting students, but it was! This course was designed for YOU, to help you learn more by practicing and improve your web writing skills as result. Refresh and improve your grammar with our two-day course. It informed my writing through a better understanding of users and digital platforms. Online courses in writing for the Web can help you take your career to new heights. Taught by a former Sydney Morning Herald editor and journalist, this writing for the web course is fun and practical with plenty of exercises. I found Higher Ed Experts' Web Writing in Higher Ed course to be a great way to catch up on current trends in web writing, as well as brush up on industry standards. As a highly interactive form of communication across mediums, it requires a very different approach to print media. I really appreciated the prompt feedback and chance to have some dialogue around our assignments in this course. All relevant course notes are supplied with comprehensive instructions and exercises. Our sites haven't changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. Margie Oldham, Univ. Katlin Birdsall, Colorado Mesa University. Formatting tips to make copy easier to scan. If I am on vacation one of those weeks can I play catch up the next week? You will study and practice what you need to know to write better social media and web content for your higher ed institution during this 4-week online course: A professional writer and communicator, Dr. Corie Martin has worked in higher education since 2008, currently as a professor of Marketing for the Gordon Ford College of Business at Western Kentucky University. How to write great headlines and subheads. I would absolutely recommend this course! The course materials and assignments are engaging, and I received valuable feedback from my classmates and professor. With a multi-week session of exercises and feedback, I got a lot more information ingrained. New Zealand. The content of your site should be easy to read. Structuring and frontloading articles so what’s most important is at the top. If your website is going to be effective you need to write copy that both search engines and people love. Writing for the Web Readability and Tone. You can have this training customised for your organisation. Explore the principles for creating standout content for the web that holds purpose. Online courses should tell students what will be offered and what is expected of them. If your writing career is in a rut, consider taking some online courses to add new skills to your resume. Freephone 0800 497 483 As someone who is responsible for creating content for my department web page, but is not a trained writer, I found the course content and assignments to be very valuable. Really enjoyed the links to resources for more info. Digital handbooks and certificates will be given, in addition to a recording of the webinar. Scroll down for more details. Search out and... Scanability. It's important to learn the distinction between writing for print and writing for the web and this course will give you that education! Whether you're creating content for prospective students, current parents, alumni, or donors, the tools and techniques taught in this course can be applied across all facets of higher education! The four weeks had gone by quickly and I definitely completed my online course better equipped with the right tools and skills to communicate with my audience. Live online training for individuals or groups. It is very challenging to master without guidance and practice. I would absolutely recommend this course! Make sure that you have contact information for your teacher so that you can communicate should problems arise outside of class. If you're unsure about any of the above online writing techniques, you owe it to yourself and your organization to attend this one-hour web writing training course. I feel like it was very practical and I learnt a lot from them." Has social media and web writing recently been added to your job responsibilities at your university, college or school? Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I would definitely recommend this course to anyone who has involvement with writing in higher education. Writing for the Web. The Higher Ed Experts course on web and social media writing exceeded my expectations. I would recommend this course for anyone who writes web content for their university, even if it isn't the main focus of their job. I think the course is valuable, especially if a student doesn't have a lot of writing or web/social media experience. Explore the principles for creating standout content for the web that holds purpose. You will learn about a lot of tools to help you get organized for social media/web writing as well as learn best practices. Professor Sofia's feedback was also extremely helpful each week, both in the class discussions and individual assignments. Within one week of earning my certificate, I am already working on an updated web plan for our entire online presence. in Postsecondary Educational Leadership. I did more writing over the past 4 weeks than over the past year. Submit any eligibility for discounts prior to payment. Prior to that she worked as a journalist for three years. I was especially thankful to get feedback on my web writing, which I found very useful. Make pages scannable. We can schedule this course for you — contact us to learn moreRegister your interest now. It covers so much content and yet everything is presented in an interesting and engaging way. #communications Amanda Martinez, A.T. Allow Facebook friends to see your upcoming events? RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. I'm excited to share what I've learned with my colleagues, and hope they will consider enrolling too! I would recommend the course to anyone interested in preparing web content. Write in a conversational style. Learn some of the essential skills to write publishable works of nonfiction in this online course. Very comprehensive — loved the exercises. You will gain the skills needed to write and edit text for websites, blogs and social media platforms (e.g. Writing for the web is now a specialist skill essential to getting the most out of your online presence. Having just graduated university in the past two years, it's been a challenge switching from academic writing to less "formal" and more conversational. You’ll learn how to realise the full potential of your website by using specific techniques to communicate efficiently with your online audience. This one-day course shows you how to produce copy that really works for your needs online. It'd either serve as a good refresher, or even better, you leave with new ways to do your old job. Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. – Kanella Theo, "Doing the exercises helped me take the knowledge and put it in action. The class helped me develop specific methods and easy templates that will allow communication with different web editors in my organization. I look forward to using and sharpening my new web writing skills! A must-take course for anyone who's new to higher ed writing. For those on a budget, there are also a multitude of free online writing classes available. Enjoyed being involved in presenting some of the training. This course exceeded my expectations. If the syllabus seems unclear, ask for clarification from the professor or institution offering the course. If you want to craft an authentic, engaging piece of non fiction writing, you need to find the story at the heart of the situation you're exploring. Jordan Osterman, University of St. Thomas. The assignments and discussions push you to use the information you're learning and apply it as soon as possible. These classes can be found at accredited colleges as well as in workshops given on prominent Web sites. Copyright © 2020 4 Syllables. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. Tuition varies widely with online classes. If you want the classes to count toward an accredited degree, or be transferred at some point to another college, it is important that you find out what the accrediting agency is for that particular college or university. This course will provide you with the foundation to produce actionable guidelines and templates for web writers to make their web writing more engaging and more consistent. Online Classes or are assignments due every week? Arthritis Research UK. For more information please review our cookie policy. This course was great for reminding me of some of the basic rules for web writing, but also helped me hone my skills and learn new trends as well. Professor Michael and the course development team should be proud for making such real-world impact on your newly graduated students (and their higher ed homes)! The practical elements were an awesome touch." It's amazing. Offered as 5 live online sessions held once per week. – Sabrina Lo. It confirmed some of the things I thought I knew and taught me more in 4 weeks than I've been able to gather through independent readings for years. From learning how to write microcontent to learning content strategy, this course will increase your collection of tactics and improve your web writing proficiency. Taught by a former Sydney Morning Herald editor and journalist, this writing for the web course is fun and practical with plenty of exercises. For each web page, decide on a primary message and corresponding audience (s). Lots of fun and I learnt a lot.” – Tristan Tulloch, "Best writing course I've attended. This course has been great. Nothing is more frustrating than having a question and not being able to get your teacher to answer it. I think the course has made me consider my audience more and I have a better understanding of how to adapt our web content to suit their needs. Web delivery if course was great. Not only because I learned valuable new things that I can directly apply in my everyday job, but also because I had the opportunity to meet a wonderful group of talented colleagues from other institutions. Why Take Online Classes? #writing_course There aren't very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed. Consistent with the Web Content Accessibility Guidelines 2.1 and the Australian Government’s Content Guide and Content Strategy Guide. of Colorado Colorado Springs. Mob: 0419 556 470 Writing effective links and call to actions. Do you write the content for your school’s website or social media channels, even though you’ve never had any formal web writing training? This is based largely on whether the course counts towards college credit, or if it is offered mainly to improve one's writing skills. More specifically, the type of people who usually attend these courses are involved in: "The webinars were really good. I highly recommend this course for anyone who writes social media posts, emails and web copy for a higher education institution. I came to the realization that perhaps it's their lack of confidence in writing and the challenge writing for the web presents. Wellington 04 384 6447 Radhika Panjwani, University of Guelph-Humber. The interaction from the teacher and classmates was so helpful and respectful. Karen Mantel, Ontario Veterinary College, University of Guelph. Well worth my time and money. Web writing needs to be much shorter than other kinds of writing. :). The short answer: if your writing ends up online then this workshop will help you. Bookings are not confirmed until payment has been made. A clearly written syllabus will include what books are necessary, how the class will be run and at what times, a complete course outline and expected outcomes at the end of the course. Each session runs for 60-70 minutes. ‘Very useful lessons and tips which will improve my writing. $330 (inc GST) per person, which includes: We’ll run ‘Writing for the web’ for your organisation via our online platform. I really enjoyed the Social Media & Web Writing Course. Open workshops — professional development for individuals. Online learners can take their classes when it is convenient, and they often save in tuition costs as well. Complete your payment online. - Artwork created by Louisa Bloomer, Respect for Australian Indigenous cultures, Facebook and Instagram – How to Create Effective Advertising. The following sites offer online classes that can help you attain a degree or beef up your resume: If you've never taken online classes before, it is important to check out everything you can about a business or college offering classes. I have a background in reporting and while that comes in handy for some press releases, web writing requires us to think differently.