#contentmarketing, important content is to your sales efforts, Complex subjects require longer, more comprehensive blog post lengths. – Cassie, Content Specialist at Express Writers, Very nice information for me…………..thank you for sharing, You are most welcome, Pooja! But then I found out the source of all the new attention was a guest post written nearly two years before. Yet this brand’s customers know them very well, indeed, as witnessed by their performance: And their content is made up almost entirely of short-form — under 1,000 words — content. Can you guess what that is? Glad you stopped by to read! Less frequent posts with stronger context will win the SEO game. My favorite tool that helps find grammar problems and even generates reports to help improve my writing is ProWritingAid. © 2020 WESFED LLC. It’s best to just write what you know in long-form, then edit it to be more concise. I totally agree, quality over quantity. – Danielle, Content Specialist at Express Writers. – Danielle, Content Specialist at Express Writers. This is really a wonderful post. Nice Blog Very interesting and useful information on your website. Thanks for sharing such a valuable piece of information with us. – Cassie, Content Specialist at Express Writers, Your email address will not be published. Instead of focusing hours or your time researching and crafting the perfect post on just one of your company’s many focuses, developing short, quick posts on a variety of topics that are relevant to your company will allow you to get more content out to your readers, educating them on a wider range of topics. You’ve seen all the data. Designed by Elegant Themes | Powered by WordPress, Joe Bunting is an author and the leader of The Write Practice community. . Brian Dean from Backlinko has the answer, and it’s short and sweet: Longer blog posts rank better because they’re filled with details. Thanks for sharing nice information, Thanks for stopping by! As a case in point, while this blog article is written very well, I think your message would have been just as clear if you had cut its length drastically. 300 words may be the minimum ideal word count, however, research shows that posts containing more than 1,000 words rank best with search engines for many reasons. Search engines love long, authoritative posts, especially when they’re focused on solving a pressing problem for readers. I was at a meetup with a group of bloggers recently when someone turned to me and asked, “What do you think is the perfect length for a blog post? Useful Tips. If it’s 3,000 words, write more than 3,000. Remember, the ideal blog post length for SEO is going to be based on how much value the content provides. . Let me explain — remember my three-bucket content strategy? Oh well. I am so glad you asked this question because here’s where the blog-post-length plot thickens. Really great arrticle you have shared with all of us. oh, look — a chicken! For me, personally, it helps tremendously to outline my text with various headings. Blogging Tip: Want more shares on social media? (Actually, they’re not dead yet, but more on that later.). They also found that most of the content online — over 85% — doesn’t reach the 1,000-word threshold, so it will be easy for you to perform well if you can surpass that high-water mark. For best results in rankings, awareness, and sales, the final target should be producing exceptional content that stands head and shoulders above your competitors’. However, even if you’ve been blogging for a long time, it’s difficult to figure out what your audience really wants, especially in terms of blog length. Well, have you heard of IFLScience? How long does it take to write each 500 words? Who doesn’t want more traffic Google? – Cassie, Content Specialist at Express Writers, Thanks for sharing. There are several good reasons why you would want to write longer blog content, as long as you do not sacrifice quality. Search Engine Optimization (SEO) is a tricky business, and while the rewards for getting it right can be extremely high, focusing too much on it can be a huge waste of time. – Cassie, Content Specialist at Express Writers, Thank you! This is the length I usually shoot for. Today, try writing a short discussion based blog post, no more than 275 words. Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long. Hello I am so delighted I found your blog, I really found you by mistake, while I was looking on Digg for something else, Nonetheless I am here now and would just like to say thanks for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic job. At the same time, don’t feel bad if you want to write a post that’s just 200 words long. it’s . (If you’ve been paying attention, I bet you can!). As we discussed previously in this post, longer blog content has also been proven to have a better SEO performance, mainly because it gives search engines more information about the content of your post. I remember when not that long ago the average blog post was usually somewhere between 500 and 800 words. Better content often requires stronger writers–which come at a premium price. The evolution of the ideal word count. Another main downfall of long-form content is that it requires stronger writing skills. Again A lot of thanks for your article, You’re welcome, and thanks for reading! Thanks for sharing the blog and this great information which is definitely going to help us. But, you can fit a lot of words into a short time frame with video. Get the key points out there, expound as needed, but forget the fluff! Sorry, your blog cannot share posts by email. – Danielle, Content Specialist at Express Writers. Also I have a hard time writing sometimes, so yeah for lazy people aim min 300 is quite doable. Use the link to retrieve it at any time. Keep in mind what that post length will likely bring to your blog, and vary your lengths so you can best serve your readers. Social media is the ultimate short-form content venue, with the added plus of increasing engagement among your audience. Works with Word, Scrivener, Google Docs, and web browsers. They explain that online readers have short attention spans and don’t want to read long articles. And above all its informative as well as engaging. – Cassie, Content Specialist at Express Writers. To do this effectively, you need to set two goals for your content. And gargantuan posts that might take you — gasp — seven minutes or more to read are here to stay? If I found your name then definitely I would have extended my thanks and wished with your name. Content that was at least 1,000 words or more got higher levels of shares and links than shorter pieces, particularly when the material dealt with research and fact-finding. And if you share, click on a few links from your fellow Write Practice readers and comment on their blogs! . – Danielle, Content Specialist at Express Writers, Thanks! I really liked this post and will implement as well. Now, I’m disappointed if our posts don’t get more than 100 combined shares. I am writing my blogpost in more than 3000 words but still people not reading my whole posts. How long should my blog posts be?”. If you are wondering why this is the case, it is because the increased SEO from longer content comes from having more content types for search engines to index, such as headlines, page titles, images, alt tags, and metadata. Even if you choose video over “standard” content, you’ll need to craft those words carefully to ensure they’re providing value for the viewer — or no rankings for you! You tried to clear the doubts of most of internet users who are trying to write a blog but confused about how much they should write. However, you should aim to write enough content that will answer your readers’ questions and also give enough context to search engines (if ranking is a goal as well). These two things certainly  don’t  go hand in hand. And hey, if you’re not sure about how to do that, I’ve got about a hundred of the finest content writers on the planet that can help you with that. – Cassie, Content Specialist at Express Writers, Great article! In fact, studies have shown that the average reader only reads about 25% of a blog post, meaning they are most likely not paying attention to most of the content in your longer posts. So, this takes us back to my favorite mantra, “High-quality content is more critical than quantity.” People invest in you because of the quality of your content, not the quantity. And yet, Seth Godin has become a front-runner in his industry by focusing on short-form content. Once the headings are in place, you really only need to work to “fill in the gaps” between the headings. Thanks, Vishal! Thank you for sharing your viewpoints, Austin! For example, if your research shows the average length of posts for your target keyword is 600 words, then you need to write at least 600+. © Copyright 2011-2020 Express Writers Corp, USA. We will continually update this post as new information comes in. – Danielle, Content Specialist at Express Writers. And yet . Keep on posting! He is also the author of the new book, highest ranking articles on Google are most often 2,450 words. Part of short-form content’s bad rap stems from the fact there’s so much crappy short content hanging out there. Thanks for reading . I hope it will help to rank my post too. . This positions your brand with them as the go-to when they’re ready to make a purchase. and other critical SEO optimization into content. Don’t forget to share this awesome piece. Yes! Nice Blog Very interesting and useful information . Note: This article was last updated on January 1st, 2020. Enter your email address to subscribe to our blog and receive notifications of new posts by email. These details are what is giving readers value. It is very clear, you helped me! First of all, shorter content is much easier to create on a regular basis. A 500-word blog about a specific topic will most often take someone around 30-40 minutes. There’s so much information on the net now since I first started over a decade ago and it’s not a race to publish as much as we can, but rather publish high-quality informative articles. One month, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. There’s been a lot of moaning about our shortened attention spans, which are just 8 seconds in length — shorter than that of your goldfish. Post length signals the search engines that you’re giving readers more value than your competitors, justifying a boost in ranking. Thank you! You see, “long form” means something different to everyone. Examples? Your writing skills are great, tone & expressions are quite formal. To prevent the appearance of duplicate content in Google and. Nonetheless, research pegs the best content at about a 7-minute read. Blog posts with over 1,500 words are 68% more likely to be shared on Twitter and 22% more likely to be liked on Facebook, compared to shorter posts. I was ecstatic, of course. You really help me a lot, always I am always confusing about how long should I write my article. Because Google’s adopted a mobile-first index for this year. Try writing short, discussion-based posts no longer than 275 words long. Keeping the 300 word minimum in mind, here are some of the benefits of publishing shorter content on your company blog. @JuliaEMcCoy discusses the long and short of it (yes, pun intended!). I’ve found that how many shares you get on social media is influenced by several things, including your topic, the posts’ quality, and, of course, the size of your existing audience. Posting shorter content also means that you will get to post more of it, and focus on a wider variety of topics. Thanks for this great information which is definitely going to help me. They found that the content featured on Google’s front-page results averages 1,890 words. Search engines have a hard time discerning the context of your page content. This ranking disparity is caused by a variety of factors, all of which seem to come back to the idea that more content equals more opportunities to optimize your content for better search engine rankings, and less content does just the opposite. His second most popular post, Stretching, is under five paragraphs! Another example is a writing prompt like this one where the main focus is to generate discussion. Please feel free to share this post whenever someone asks about this question again! Research shows that in order to perform well in search engine rankings, all of the content that you post on your blog should contain a minimum of 300 words. Fear not! However, if you want to create a piece of content that can really boost your SEO and user engagement, you may want to consider dedicating some extra time to creating quality, long-form content of 1,000+ words. Thank you for reading! And in case you weren’t confused enough . Need grammar help? Why advertising is important for small business, Facebook is Giving Away Free Ad Credits to Small Businesses, How businesses can stay productive when working from home, What to post on your Facebook for Business Page. By focusing on a few critical aspects including readability and structure, you too can create high-quality blog content that is over 1,000 words. Send it to yourself, or a friend. Useful tips! People invest in you because of the quality of your content, not the quantity. More importantly, according to Forbes , blog posts containing over 1,500 words were over 68% more likely to be shared on Twitter and over 22% more likely to be liked on Facebook compared to shorter posts. So true, Dev! More content means a bigger footprint. And finally, before I go I’ll like to ask, “How long does it take you to write up a 1000 word piece and what is that thing that’s presently stalling the writing process?” Lets meet in the comment section to interact on this awesome question. For most of us, a 1,000+ word post on a weekly schedule is just not going to happen. But there is one thing more important than content length: high-quality content. It comes down to knowing your readers and their reading habits. This is because when creating long-form content many writers compromise on quality, which in turn will hurt your SEO and defeat the purpose of creating the longer content in the first place. If the muse moves you, don’t be afraid to write posts that are 2,000 words or more. If you can balance these three each time, you will have a high-ranking blog that your readers LOVE. I understand your question as “How long should an article be for PR.” The length of the article would vary but shouldn’t be less than 300 words. This is mainly the case because a blog post needs at least this many words for you to be able to incorporate keyword research and other critical SEO optimization into content. For information that requires this kind of depth, consider a series of posts or a white paper. All Rights Reserved. So, you’ve heard, right? If your aim is to get a reader to. However, there are also many drawbacks to short blog posts. Its really helpfull for newbie at blogging like me 300 words may be the minimum ideal word count, however, research shows that posts containing more than 1,000 words rank best with search engines for many reasons. And then you need to realize that content length is keyword-dependent. . Why is this you ask? Hi, thanks for this helpful article. Content is king but context is queen! This number is based on an analysis of the “average total seconds spent on each post and compared this to the post length.” Their research found that up to the seven minute/1,600 wordmark, readers average time spent looking at the post increased, plateauing at the seven-minute mark, and quickly declining after that point. Answer your audience’s questions or fill their needs, Providing shareable content that’s unique, educational, informative, high-quality, Using a single topic as a focus to each post, Adding striking graphics to underscore the point, Writing creative, hook-oriented headlines. Well, it’s . There you have it — the whole story on blog post length as it relates to each bucket in your topic strategy, for results as well as maximized profit. – Khanyi, Expert Writer at Express Writers. 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