So, does this mean we can’t trust the little “featured on” icons you have on your own page here? Simple, right? WARNING: What I'm about to show you can be a very effective marketing tactic. 10 A.M., 12 P.M., 5 P.M, etc). We’ll go into each of section of the book press release template in turn. Be clear about what your aim is. The next question: who and where do you send it to get published? Please select one of the suggested countries, You must agree in order to use Toggl Track, “Netflix Cheating is on the Rise Globally and Shows No Signs of Stopping”, Updates to an existing product and/or service, Announcing a special event or partnership. Looking at examples of effective press releases can help you craft your own with the proper format and standard guidelines. However, the real marketing magic comes when you know how to do the above well. Similar to blog posts and web pages, the headline of a press release is one of its most important elements. Wouldn’t you rather click on the first headline? Most of these tools come from great headline and article title generators. You will be asked to back up your claims and statistics, so don’t fabricate or embellish anything. Did you include relevant quotes, data, charts and graphics. To a journalist, it may not even be that interesting, let alone worth being published. If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. So what does all this mean for you as an author? If well written, a press release can result in multiple published articles about your firm and its products. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example. The fears most students have when starting to write coursework can be generally summed-up in two words: Legal content. This could be something controversial, something interesting, or something emotionally engaging. Include hard numbers. Get to the point: tell your audience know why your story matters. Simply writing a book is not news. Sounds good to me! Basically, you're doing the work for the journalist or news publication by writing it for them. Tall in love on the dance floor, Research also proves that dancing also reduces stress and tension for the mind and body. Would it be cheating or meaningful to do a headline with a sub heading like: Swing Dance is the New Yoga Let vintage dance fiction take reading and lifestyle exercise to a new level. Weird & Wacky, Copyright © 2020 HowStuffWorks, a division of InfoSpace Holdings, LLC, a System1 Company. Hi Marianne, the body of the press release should be justified to the left margin. With these tips you can write more effective press releases that people actually want to read, but you still have to put it in the right format. This is called mass syndication. There should be no “I” or “We”. You need to avoid beating around the bush and include only pertinent information. A company opens a local branch, bringing new jobs, A nonprofit organization sponsors a nationwide service project, An author publishes a new book on a hotly debated topic, University scientists announce study results, An automotive manufacturer announces a new model with high-tech features, Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. Also, if you are coming up with dead ends, check out the list of book title generators. Also, would you put your book blurb ( back cover copy) under information, or forget the blurb altogether? I haven’t been rejected before because I used an amazon associate link (short version). The standard press release will include the information for the person to contact for more details. At the end of the day though, it’s all about who you know. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. Here’s the proper press release template to follow: FREE PRESS RELEASE TEMPLATE. Back in the day when the news was only printed in newspapers, editors and writers had a certain amount of space they could fit a story. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting. Highlight the most impressive relevant strengths. A press release, also called a news release or media release, is an official statement that an organization sends to members of the media. $99 dollars down the drain. Beat Procrastination with Attention Management. haha…hmmm. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies. Eventually, you may build up enough attention that large publications take notice. Final question — why do you NOT set your links to open in a new page? The press release is one of the oldest staples of marketing. Most organizations post press releases right on the hour (e.g. Some press releases use a subheading; others don’t. My tagline is: Fall in Love on the Dance Floor and my logline is: THE GIRL IN THE JITTERBUG DRESS is the parallel story of two young women struggling with love, loss, and redemption, united across generations by a 1940’s swing dress. They should be valuable to the reporter and help them with their story. This may come as no surprise, but the book wasn't exactly an instant hit, until it ran into some legal problems. But not the one you immediately think of…sneaky sneaky. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way. I’m an author and have marketing and PR experience gained in the UK market. In many cases, any legitimate story is better than no story. If a reporter or journalist wants to know more about the story and information in your press release, you want them to be able to contact you, right? Warning: I have not tried any of these for my books but instead did research on what people were claiming. Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with. Focus on the solutions and how they will affect users, not on the cool features and how your company is an innovator in your niche. Otherwise, they won’t waste their time on you. Thanks and fixed! Looking here and some other info pages, I’ve pieced together a trial press release for my book. However, you do need to know the format of a book press release and some best practice advice on writing one. A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner. Here’s the proper press release template to follow: Similar to blog posts and web pages, the headline of a press release is one of its most important elements. The first sentence should be an attention-grabbing hook. If people have read to the end of your press release, it means you’ve engaged and interested them. Now that you have a press release, it's time to get it sent out to all those new agencies. Great post Dave — even though I’m a journalist and have been on the receiving end of thousands of press releases, have I ever thought to write a press release for any of my dozen ebooks? They are still considered the primary way to pitch company news and stories to media in the hopes that they will be covered. The truth is, just because you wrote something (especially if it's generic) and it gets placed on a lot of syndicates, doesn't mean that people will purchase. However, in a time where many of us also get our updates from social News Feeds in 140 characters or less, some may question if the press release is still relevant or necessary? With these tips you can write more effective press releases that people actually want to read, but you still have to put it in the right format. PR By The Book: PR By The Book is a PR service based in Austin and Nashville. Clear, concise communication is your guiding philosophy. In order to get a quote from Smith Publicity, you need to contact them with your goals and budget to work with. On the contact section. The basic concept is to write a headline which compels the reader to continue reading. Essentially, it is the “about” section that tells the media person who you are, what you do, where you’re located and other key company information. No! Both explain what the press release is about, but the first one is much more exciting. In some cities like Chicago, New York and Dallas, you don’t need to include the state. Yeah, it’s weak. In the Netflix press release, the summary was, “New data reveals 46% of streaming couples around the world are watching ahead of their partners and most only plan to cheat more.”. This means that there is more competition for you and fewer people will see it. Many media outlets will have specific industries and categories that they cover. The press release for your book needs to work as a cohesive whole. Don’t include multiple calls to action – choose one and express it in the simplest, most direct way possible. The lead paragraph isn’t the place to show off your vast vocabulary or beautiful prose. Right before the first paragraph, include the date and the city where the press release is issued. It feels a bit bait and switch, but how do you make fiction note-worthy if it’s not a best-seller yet? One of these days I’m gonna treat you to lunch…or at least coffee. The best call to actions are clear, direct, and urgent. I don’t have explicit experience working UK PRs. Please check your entries and try again. If the reader has made it past the first paragraph, they’re saying: “Tell me more.” The body of the release is your chance to give some more details. That one takeaway should be in your summary. From the intro, you move from general idea to specific. If creating an epic book press release scares you or you don't think you can come up with something, then I'd recommend finding a book publicist or checking out some of these special book press release services. For instance, if you are a financial tech company and your press release is about a new app you’re releasing, you don’t want to reach out to a beauty magazine. Sign up for exclusive strategies not found on the blog. . Failing to include a powerful call to action is like selling tickets to a speech you’re giving, packing the venue…and then saying nothing to the audience. Would something like this work? This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die. Secret Method to Choosing the Best Amazon Categories, What is a book PR release – the good and the bad, Services and methods to get your PR in front of big agencies, An endorsement or link to something/someone famous, Tying in your book with a “buzz” concept, e.g., millennials, gluten free, or any other “hot topic” that a journalist will see and think “yeah, people will click that.”. Would you centre the text? Give a clear statement of who you are, what you can do, and how valuable you’ll be to the lucky company that hires you. Thankfully, you don’t need to produce an evil political manifesto or write dubious football fan fiction! This is because, in theory, more people will care about the story. You know that writing an effective book press release is well within your skill set, provided you remember “a book release is not news” and seek an intriguing angle. Don’t try and get clever here. Press releases are a fantastic way to get the word out about exciting projects and other work that your organization is doing, but it shouldn’t be the only way. Press releases are often released to the public domain, so you can view examples online at places like: PR Newswire, or PRWeb. What is the number one takeaway from your story? I did not get any help and released what I had already.If you still want to look at what I have, you can see what I’ve put out here: http://sbaethge.blogspot.co…If you have any free tips on how I could improve it I’d be grateful to hear. If you have a Google+ that you never use, don’t include it. You consent to our cookies if you continue to use our website. We newer writers often don’t know where to turn for exposure. If you've never written a press release before, you're in luck: The Internet is chock-loaded with examples and models you can use. See the difference? That sounds like a good angle, but not sure that will bring the bravado to get wide legit dissemination and equate to sales. Can you show that your news has an impact on people? I thought of another I’m still tweaking and will try it out. But in the wrong hands or done without taste can easily be spammy and crummy. So, one more question. Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don't have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! Examples of top distribution services are: These distribution services usually have a fee, so if you use them, choose wisely. When the press release is relevant to the audience, you increase your chances of getting featured. Let me demystify this…99.9% of the time, the author did a mass quantity PR release, and believe me when I say they are pretty easy to do. The city should be formatted as (CITY, state abbreviation) if it is in the United States. Their summary is succinct, clear and precise. You’ve won the holy grail of free publicity. You’ll want to include: Contact Name, Phone Number, Email Address and Mailing Address. You tell your audience what the press release is all about. Consider local news outlets and publications too. A press release is the quickest and easiest way to get free publicity. Did you know that with a book press release, you can effectively get published by famous news agencies like Fox, NBC, ABC, etc..? Thanks. Reports have shown that the time that you publish a release using these sites can affect the reach. haha…whoops…forgot to click all of those little buttons. Here are a few of the most common reasons for which they are written and distributed: The key is to remember that the subject of the press release needs to be relevant to the specific reporter or media outlet or at least relevant to a large segment of the public. The purpose of the pitch is ultimately to get media coverage. It was picked up by only 4 syndicates and resulted in no direct increase in sales. Avoid at all costs something bland, vanilla or dry. If you could only pitch one piece of information from your press release, what would it be? We’ll go into each of section of the book press release template in turn. The conventional method for ending a press release is the hash symbol, three times, centered, like this: So now that you know the format of how your press release should look, how do you write a book press release? However, that is because they are involved directly. Hi Sarah,Did anyone help you with your release? You now know that a press release for your book can be a valuable way of gaining publicity at no extra cost. Does it affect me? So now that you’ve seen the difference between a cleverly written PR versus a generic one, how exactly do you go about creating a press release for your book? There is no set standard time for when a company should send out a press release. This is optional. You also have a whole host of options for letting experts promote your book for you and generate publicity, no matter what your budget is. Their press releases have attention-grabbing headlines like, “Netflix Cheating is on the Rise Globally and Shows No Signs of Stopping”. Luckily you don't have to do this by hand! Now, ask yourself these questions before distributing your press release: Lastly, don’t send a first draft that only you have reviewed. This is fun and lighting a fire to not give up on promotion! Always remember that you need to write like a journalist – not an author. I’ll never turn down coffee or food. If any of those are too expensive, you can always try Fiverr or Upwork..but do your due diligence. Fact: if the journalist does not consider it your release newsworthy and engaging, it won't get coverage. Now, you should have a solid press release that’s ready to go. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”. It’s always a pain having to back-page to finish one of your posts…. Do you do hot links or include the entire URL? Any guidance on this or resources? If the reader is in a relationship, they may even relate to the content and be motivated to read on. My article on how to select the perfect book title can help with your headline selection as well as these writing tips for PR headlines. I can see this strategy working well for topical books, how to, and self-help. The best headlines both intrigue and inform – neither function can be ignored. You’ve seen the value in both targeting carefully chosen journalists and mass distributing your book press release in order to get “as featured on” bragging rights. Pretty straightforward – write the date and location you are writing from. Write it how you’d write the first paragraph of a crucial press release. When you do that, you've definitely got something. It is most commonly in the form of a one-page written document, but may also be a video or audio recording. Duh. Another way to increase your chances of publication is to send it to those who are most likely to be interested. Does it follow the press release template format? Journalists scan press releases; they don’t read each one word for word. Other than the headline, this is the most important aspect of your book press release. Remember, a legitimate editor is more likely to accept a press release on your book if it's properly formatted and they don't have to do too much work on it. So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this. As I'm going to show you in this article, just about anyone can get their name next to those big time news stations with little to no effort.

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