Read on for 3 great white paper examples, and how they are written for major industries. We have a guide to picking what types of charts to use that can help you there. Even if you fill your white paper with compelling content, a lackluster design may still hold you back. A white paper document is flexible to use from one industry to another and its purpose ranges from but isn’t limited to research, report, discussion, to proposals and many more. However, it will help if you reiterate this at the end as well. Take a look at the page numbers in this policy white paper template: The above government white paper templates can be used by a government to communicate complex social, political, and economic issues to an audience. Because a white paper can be up to ten pages long, it is easy to lose your train of thought in the midst of writing it. Visualize your data to make your white paper more engaging. When writing a white paper, you can also section off important pieces of information using tables and boxes. Incorporating visuals resembling your target audience is one way to do so. But that doesn’t place their white paper in the perspective of the person it’s meant to help–the reader. Further, think about what people want to read rather than what you want them to read. But in reality, many people aren’t going to take the time to read the whole paper cover to cover. Did you know that white papers were the most preferred content type used to make buying decisions in the last 12 months? An easy way to bring attention to important points is to. This white paper layout is fresh and interesting. And of course, you can learn more with our Professional Writing lessons! You need to put your thoughts in black and white while they’re still fresh in your mind. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper. Writing a White Paper 2. It will be easier to convert prospects through a white paper if the content addresses readers’ needs at a particular point in the buying cycle. Be creative. For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. Is your white paper about social media engagement? It is, therefore, important to prioritize readers’ interest over your own. If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to. To improve brand recognition, you need to have consistent branding across all marketing collateral. In the business world, a white paper is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem. If you’ve studied up on what a white paper is and the format of a white paper formats, you’re probably looking for some white paper examples to help you get the ball rolling. This will help your readers navigate the white paper’s contents. When the eyes have something new to look at, it’s easier to stay engaged. No one wants to read that…just ask any college student. An easy way to bring attention to important points is to place an icon beside the text. Our guide on. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. Use consistent brand colors and fonts throughout your white paper format. How? Our in-depth user persona guide will help you quickly get upto speed. No designer needed: Try thinking of creative opportunities to incorporate your branding. The designers even bolded it so it was the first thing readers would see! For example, this tech white paper example uses a cool and muted grey palette: But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. By offering solutions right at the beginning, your readers will lose interest. We work to double your digital and we've done that for some of the best companies in the world. The first part of the body which outlines the problem with the product or software. The result is an organized and modern white paper design. Its straightforward table of contents and simple design elements keep the focus on the text. When designing your white paper, look for opportunities to make text easier to scan with visuals. No more boring Word documents or endlessly struggling with expensive design tools. Your images and icons will be replaced with a new image that is already formatted to the template. You might also be interested in some of these helpful design guides: Sara McGuire is the Content Marketing Manager at Venngage. For example, here’s what a technical white paper format looks like: Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. For example, this marketing white paper uses bright, colorful photos to engage and excite readers: Venngage’s Unsplash integration makes it easy to find thousands of high-quality stock photos. Get our Definitive email newsletter. That said, in some cases, including photos resembling your target audience might not make sense. In this example, they use different fonts and colors for each level of header. Use a photo that reflects the theme of your white paper, or create a visual using. For example, this hiring strategies white paper has a leaf motif. This should really grab the reader’s attention. Go ahead and customize this template with our intuitive drag-and-drop editor: You can create a functional table of contents by adding hyperlinks to individual chapters and sections. How to Write a White Paper and Succeed. The style should be in block format. Minimalistic designs are also one of this year’s biggest, With Venngage, you can scale your white paper creation without sacrificing quality. However, the process is made simpler by making good use of white paper templates. Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts. Their eyes glaze over and their attention drifts. Adobe came out with a 15-page whitepaper for business professionals looking for expert and detailed information on document security. You can do this by inundating it with useful information and tips. Along with the option to add a URL, you can select pages within the eBook. Check out our. Due to the high volume of comments across all of our blogs, we cannot promise that all comments will receive responses from our instructors. Further, white papers, ebooks and webinars were the top three in 2015 when it came to most valued content types. For example, their title “The Marketing Automation Success Kit” conveys clearly that the white paper contains everything they need to know about marketing automation, and they need not refer any other resource. A must-read! Writing a good white paper is no walk in the park and can take several months to shape up properly. The style should be in block format. Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, How to Create a Watertight White Paper in 9 Steps. Our, Use these examples of white papers as springboards for your own unique and brand-appropriate designs. , so it’s unlikely that every reader is going to sit down and read it cover to cover. For example, when selecting images for your white paper, look out for people who resemble your target audience. Is your white paper topic focused on establishing a sprint process? Another of the best ways to get readers’ attention from the very beginning is by framing a great introduction. Use clear page numbers to make it easier to scan your white paper. But the icons help direct the eye to each section header and break up the text: This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette. But, what is a white paper exactly and how do you make one that will drive results? One of the primary purposes of a white paper is to. It inspires curiosity about your offerings among customers without having to make direct mentions of your products and services. A plain old bar graph won’t do much to inspire anyone, but a creative chart that tells a story can. No designer needed: Try thinking of creative opportunities to incorporate your. A white paper is considered a document and a paper work, which serves as a guide to its readers depending on its objectives. Hootsuite does a great job of providing valuable solutions to entrepreneurs struggling with running a social business through its whitepaper titled “8 Tips for Social Businesses.” Their white paper is seven pages long and also includes a concluding page that describes the company and talks about some of their best clients. Start with an introductory paragraph that sets up the problem the paper is going to address. People are always in search of quality content on the web. Rather, they’re akin to detailed reports on specific topics to be published for specific online readership. This ensures that it will be seen by a reader, and actually used to navigate the content. But many businesses end up creating something that reads like a college textbook. But the icons help direct the eye to each section header and break up the text: Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. Here’s another example of a white paper design where icons are used to visualize points and make information easier to find: Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. But you also want to strike a balance between being informative and entertaining. White papers by Pardot are exemplary in this matter. For example, the government white paper below is rather text-heavy. Your white paper isn’t the latest installment of Game of Thrones, so it’s unlikely that every reader is going to sit down and read it cover to cover. Visualizing information or data isn’t limited to just graphs. . TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when they’re given text with accompanying images, versus just plain text. , which may address a broader scope of topics, white papers have a singular focus. When you download your design, download it as an Interactive PDF. When designing your white paper, it’s important to keep your readers in mind. It is important to put in equal (if not more) time and effort in promoting it as well. Without further ado, let’s dive right in. This will attract more traffic. In this guide, you’ll learn how to create and format white papers that engage readers, impress clients, and generate sales leads. Further, regularly publishing white papers that focus on a particular area can help you achieve ownership of related search terms on search engines. How to Write a Term Paper. Focus on finishing the writing first and editing later. Your images and icons will be replaced with a new image that is already formatted to the template. Well guess what—it works great for white paper design as well! Find out more here. Then a race track motif could be work. Leaving some room for your text and images to breathe will help your design look less cluttered. Don’t forget to think about your readers’ experience. The above tips can go a long way in helping you create white papers that bring you credibility and clout. A white paper originally referred to a government report and meant that the paper was authoritative and informative. If you’ve been wondering what makes a great white paper, it’s the strategic use of, CTAs are a great way to move people through the, Your white paper isn’t the latest installment of. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful, At first glance, your readers should have an idea of what the white paper will contain. If you’re a business that’s looking to generate credibility and establish its authority in the market as an expert, then writing a great fact-based white paper may be the way to go. A common problem marketers and consultants face when creating white papers are finding a way to make the data engaging and easy to understand. Like a research paper, it is composed of various elements. Keep your target users in mind throughout the design process. In the white paper examples below, the designers used a table to organize key points and takeaways from each main section: Here’s another example of a white paper layout that uses a table to highlight some key statistics: Breaking up lengths of text with boxes will help make your white paper easier to read: You can create a hierarchy by using a different font or color for your headers and sub-headers. This article is also available in Spanish: Más de 20 Ejemplos de White Paper Increíbles [Guía de Diseño + Plantillas]. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible. This can be a huge mistake. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. In fact. If your content is, indeed, professional in quality, it will help you engage your readers without overwhelming them. Tell them what they can expect to accomplish by reading your white paper with the help of a summary and the list of topics it covers. Her writing has been published on Marketing Profs, HubSpot, and Content Marketing Institute. No need for formal block format. in an engaging way. Use high-quality photos with a consistent style. Social Media Marketing, Social Media Research. That will allow you to create page designs with plenty of white space. A summary conclusion paragraph would go here. No expensive agencies, complicated software, or design experience needed. You’ll also need to proofread the draft until it’s perfect. If your white paper goes viral, it will be read by executives at large corporations, who may go on to vouch for you. That said, in some cases, including photos resembling your target audience might not make sense. Is it getting enough shares on the desired platforms? Like the cover of a book, a captivating cover page will entice people to open it and read further. Include graphs and tables as needed. Varying your page layout will help keep readers engaged by going against their expectation. The white paper example below has a format that’s easy to customize for any industry. This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms. Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. They’re designed to solve a specific problem for readers and build brand trust in the process. They’re not meant for casual reading. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers. Visualize your data using charts and pictograms. Emphasize section headers in your whitepaper with icons. The cover pages have light bulbs on them, a theme that is extrapolated to the entire document (light bulbs in the background on almost every page). For example, take a look at how pictograms are used in this technology white paper as a visual aid to showcase key statistics and changes as it relates to the IT sector: Don’t be afraid to mix it up.
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