They want to hear about what the product will do for them. This means that you will wind up writing about your business, product or service without reference to any benefit it offers your target market. Jumpstart Your Business. Since you don't know what your audience wants, you can't address it. They know you are talking to them and respond. You can look at any market research available to you, but you can also communicate directly with your customers either in person or online to find out what makes them tick. 0
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The problem is that people don't want to read about the business, service or product. That is why you should provide as much evidence as possible for the claims you make in your writing. By-�J�A8)���pJ(PZ8-4X)��+�:�� -�;a���^X��h������v�p�m�/��V��r����GZ�����~'Z�l�����_��X��c���|���O]s�z�v�? %%EOF
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Writing problems rarely occur in isolation, and improvements in writing go hand in hand with the development of other non-writing-specific skills. If you are faithful to a good process, then you will not have a problem writing great copy. You want to find out what problems, concerns, desires and needs are driving their purchasing decisions so that you can write content that appeals to these issues. It looks at topic types which describe the kinds of information contained in different kinds of texts. As a rule, academic papers call for unbiased third-person voice, so check the paper and correct all your “I think” and “To my mind.” %%EOF
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Chapter 10 examines a range of ways that can be used to respond to written work. Writing the rough draft is next. Writing skill difficulties of the English Composition I students 6 II. �,��k�m'���}���'����t� P��9�Iq�B�:r2\w��]���~�`�T�ʰx�� ����(�����A��@���4� The study group of the research is composed of 51 Writing is a skill that you can always improve. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Be sure to include these to establish authority for your writing.
h�̗mk#7�����Y����#�\{�����q�dI�lm�}g�Y+��ɖk�a��̎�ѳ#�B But that is not true; the best writing is the result of a disciplined process that you work through. The good news is that improving your writing is often not a matter of mastering more complex grammatical rules about misplaced modifiers or sophisticated sentence structures. Unless the writer can transform the features of the product into benefits for the customer, it will not stir people to make a purchase. They will respond to your message when you speak to them so clearly. As a result of working through this book, teachers should be able to design a well-balanced reading and writing course which provides a good It requires hard work and research to get the right message to your audience. Without this kind of intimate knowledge of your audience, it is easy to fall into writing about features instead of benefits. h�b```��,�f����ea�h r�W�`�Ց�=�q���c�&/``P9��)�(xj��i��d`0n`�`�`�`�`ť�+� i.�m �Dk�d�qo߆��aJ�"�~�l ��30��8�Q � �5,�
But that is not true; the best writing is the result of a disciplined process that you work through. 44 0 obj
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There is a misconception that good writing is inspired. writing. Using such skills makes learning independent (Barenfanger, 2007). h��Umo�0�+��jBvl'v� The accessibility of online material nearly 24 hours in addition to the face to face interaction give students more practice (O’Donnell, 2006), and this is the only solution to problems of writing since practice Good writing does not occur by magic or sudden inspiration. endstream
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We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. The temptation for a writer is to try to make the product or service appeal to everyone. When writing about a product or a service, it is easy to write about the features. They care that the product will last longer than its competitors and do a better job at cleaning. It is good to set a time limit on the research so you don't spend forever searching around the Internet for good sources. From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Having a poor writing process. 2.2. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. This is what the product offers to consumers. Whether you are a seasoned copywriter or a marketer who dabbles in writing now and again, you need to keep working on your writing technique. in writing in order to identify the difficulties which they experienced in the process of primary reading and writing instruction, and thoroughly analyze their opinions about how those difficulties can be solved. So, they don't care about the amperage of the motor in a vacuum cleaner. ���R��VX��C Join the future of work and learn more about our Expert solutions! Finally, you edit your work carefully. 0
Instead of working on grammar, you should work on how to connect with your audience more effectively. You need to identify your audience and know their needs and problems. Ken Follett's Secret Formula for Writing Success, Free Webinar | Sept. 21: How to Write an Article for Entrepreneur.com, 5 Self-Publishing Book Tips From the 'Chicken Soup for the Soul' Author Who Has Sold Over 500 Million Copies, How to Become an Entrepreneur Contributor, This Is What 300 Writers Say Made Them Successful. There is a misconception that good writing is inspired. 69 0 obj
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D�%�6���u�I�,ǎ��~�����a�㊸M0��Ւx�ׇ��A.8���($��q����-L'˳��$E\���Y�y���z�������v�6��M/��øG���p6@wtm/M�\����Д����eN. The key to good writing is to remember your audience. ?m���_�?�۟o��r����
_ﻧ_E�����]ԧ�nW��Ͷ�=�c�����}��h���jqA��ǔ�c$���o����O�k��T'��Y�\����e��s;Σ~�#���>S���b�\�k�: ���;X�d�l�|��$~3ڂX�U�@҅�Z�-�Mɢђ1�'FE8ln^h2L��NH���:����^-H�"��rp_\h\ڦ�yCq�����U?��A�=>�J�w��絲��N�P�:�O��3!�����r2�m;�_����r�$����vs�Z�7��֗��*�?�������VȊ3�����i�h����'$�l�v�MPh�n��#&���E Qs�F� �)p1z�4D+z������N�ة����5��9���P�U����@f']���T�k��|%x�0��Q�v���^�f4���djyMtڷ�C�Έ������~j��ivҼ��!< �؈@�:5<3���X�3n)������/$/��'�YzLl���=mqD����SB�N��;͈|Kzr��3��3�������<6��ʗ�'��ڝ�?�6�w�TN�@ �j�v��M�^^���ld���ȣ��
;���i,���5L?Q9"4�e�I���^�:�Q. You want to write with as much authority as possible.
Be sure to think about your audience before you start writing. Without any idea about your audience, you will never be able to make the emotional connection that will drive people to take the action that your writing is urging them to take. Here are five tips that will help you improve your writing: This is really Copywriting 101, but even veteran writers sometimes have difficulty avoiding this mistake. %PDF-1.4
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employing reading and writing in English ( Al-Jarf, 2006). You can do this by interviewing experts, providing research studies and offering testimonials. 56 0 obj
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various writing problems: language problems at the levels of morphology and syntax; usage errors, and mechanical mistakes, that is, spelling, punctuation and capitalization, lack of several writing development skills, cognitive problems and graphomotor problems. Introduction Academic writing in English at advanced levels is a challenge even for most native English speakers. If you do this, you will wind up writing content that is so generic and unfocused that it will appeal to no one. This will make your writing more compelling to your audience. endstream
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That way, the customer will feel that you are writing just for them. After researching, you organize your arguments in a logical order. Keywords: Academic writing, Difficulty, ESL, Postgraduate 1. In short, it is about the product and the business that offers the product. It is like calling people by name. Avoid merely listing features; instead enumerate the benefits that the customer will get, the problems that will be solved and the desires that will be fulfilled by using this product or service. THEORETICAL FRAMEWORK One of the main problems among students is the fact that many of them cannot develop their writing skills, mostly the ones who are making compositions in a foreign language. h�bbd``b`Z$߀��@���Z@�k!��"�����n���Ȱ�b``$��ϸ�+@� �
Finally, you need to make your writing more focused and specific to appeal clearly to a specific and targeted segment of your audience. Then you need to focus your writing so that you appeal directly to those needs rather than writing about what your business offers. Customers have problems, desires and needs that they are concerned about. Solution: it is one of the most common problems students have with writing. Instead, you want to have a laser-focus when writing. 625 0 obj
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5. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. %PDF-1.5
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Lڀ��`�L��J���I�Z�ɩ �{/���z������-X����?��y? h�b```�),�2� �� In the light of these So, when you are writing about a business, product or a service, always ask yourself “so what?” This will help you to uncover the benefit that customers are interested in. Study Group . Writing is a skill that you can always improve. The solution is to do some research about your audience before you start writing. By simply following a good process in a disciplined way, you can improve your writing and your productivity. It is necessary to meet the requirements of academic writing and select the right tone and language to create a top-notch paper. However, it is particularly difficult for English as a second language (ESL) graduate students, who come from non-Anglicized
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